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Case Study · 03

Ultra Music Festival

Ongoing design support for UMF and its underground sub-brand Resistance, owning the full live-streaming broadcast graphics system for Ultra Miami, from artist lower-thirds to end cards, delivered to NOMOBO for global live production.

Role UX/UI Designer &
Design Support
Type Live-streaming broadcast
Design system
Timeline 2018 – Present
Delivered to NOMOBO
(live stream production)
Live broadcast lower-third graphic for Ultra Music Festival's The Cove stage, showing Vintage Culture now playing and Amelie Lens coming up next

Live stage graphic: real-time artist lower-third for The Cove stage, built to update between sets without breaking the broadcast.

Context

Ultra Music Festival livestreams its main stages worldwide under Ultra Live, reaching an audience far bigger than the crowd on-site in Miami. That broadcast needs its own visual language, one that works across stage idents, technical breaks, and hundreds of individual artist announcements, all while staying instantly recognizable as Ultra. Alongside the main UMF brand sits Resistance, the festival's underground and techno stage, which needed to feel connected to Ultra without ever competing with it visually.

Ultra Music Festival Resistance NOMOBO Ultra Live
The Challenge

A broadcast graphics system built for two brands and dozens of live moments.

A live broadcast never gets a second take. Every graphic, from a stage transition to a technical difficulties screen, has to hold up in real time, be legible at a glance, and never look like a placeholder. The challenge was designing a full set of these moments that worked for both UMF's main stages and Resistance's separate identity, and handing off files that NOMOBO's production team could drop straight into the live stream.

01
Two brands, one system
UMF's cyan-and-neon language and Resistance's underground tech aesthetic needed to share a structure without blurring into each other.
02
Real-time readability
Lower-thirds and stage idents had to stay legible over any live footage, at any moment, without a producer adjusting them manually.
03
Every broadcast state covered
From "stay tuned" technical breaks to "thank you for watching" end cards, every moment the stream could be in needed its own graphic.
04
Handoff to production
Final designs had to be delivered in a format NOMOBO could plug directly into the live production pipeline.
Process

Design support, ongoing, tied to the festival's live calendar.

This isn't a project with a single deadline, it's ongoing design support that follows Ultra's live calendar: every stage, every artist lineup change, every new edition needs its own set of assets. The process runs from stage and brand direction down to individual artist cards, always checked against how they'll actually look composited over live camera footage, not just as flat files.

01 Brand direction (UMF / Resistance)
02 Stage & broadcast templates
03 Artist lower-thirds
04 Social promo assets
05 Handoff to NOMOBO
Ultra Live technical difficulties broadcast card with an astronaut visual and Stay Tuned message
Resistance-branded technical difficulties broadcast card for the Megastructure stage

Every broadcast interruption still had to read as on-brand: the same "stay tuned" moment, styled differently for UMF's main stages and for Resistance's Megastructure.

Resistance Next Artist Starting Soon broadcast card for The Cove stage
Ultra Live Thank You for Watching end card

The full arc of a stream: a "next artist" holding card between sets, and the end card that closes out the broadcast.

Social Extension

The same system, built to promote the stream before it starts.

The broadcast graphics extend into social promo posts announcing each artist's set time and stage, driving viewers to watch live. Same visual language, same brand rules, just resized and re-composed for Instagram.

Instagram promo posts announcing Adam Beyer on Resistance's Megastructure stage and Dimension on the Worldwide stage

Set-time announcement posts for Resistance (Adam Beyer, Megastructure) and UMF's Worldwide stage (Dimension).

Result

An ongoing, living graphics system that covers every state a live broadcast can be in, on-brand for both UMF and Resistance, and ready for NOMOBO to drop straight into production for each new edition of the festival.

2018–Present
ongoing design support for Ultra's live broadcasts
2
brands unified under one broadcast system: UMF and Resistance
NOMOBO
production-ready handoff for every live stream
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