Available for new opportunities

Valentina
Páez Marín

Senior UX/UI Designer. 12+ years designing digital products, from SaaS platforms and live streaming tools to enterprise wellbeing solutions. I connect design decisions to business outcomes.

12+ Years of experience
5,000+ Enterprise employees impacted · MiMente 2026
$15M Series B raised by Maestro.io during my tenure
Revenue growth at Maestro · 2020
Selected work 03 cases
01
In progress 2025–Present Enterprise SaaS B2B

MiMente

End-to-end redesign of a B2B workplace wellbeing SaaS platform. New design system, information architecture, and differentiated experiences for employees and HR admins. Redesign directly contributed to closing an enterprise client with 5,000+ employees in January 2026.

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MiMente logo
5k+ enterprise
employees
02
2020–2022 Live Streaming Webflow Dashboard

Maestro.io

Built the marketing website in Webflow, then led platform redesign: front-end, back-end admin panel, real-time dashboard, and Maestro Studio (native broadcasting). Revenue tripled in 2020. $15M Series B. Clients: Billie Eilish, Coachella, Epic Games, Apple, The Grammys.

View case study
Maestro logo
revenue
growth
03
Ongoing 2018–Present Entertainment Live Streaming

Ultra Music Festival

Ongoing UX/UI and design support for UMF and Resistance, focused primarily on UMF Miami. Proposed a scalable website architecture adaptable per country and edition. Responsible for the visual design of Ultra Miami's live streaming experience, delivering all artwork for livestreaming platforms (YouTube) and graphic pieces across social media and the website.

View case study
Ultra Music Festival logo
2 brands
unified

Extended case studies, including private work, available upon request

About

Design
that moves
business

I'm Valentina, a Senior UX/UI Designer based in Austin, TX with 12+ years working across SaaS platforms, live streaming, entertainment, and enterprise wellbeing. My background in graphic design gives me a strong visual foundation, and my UX practice is grounded in research, systems thinking, and close collaboration with product and engineering teams.

I've worked with companies at very different stages, from early-stage startups moving fast to established enterprises navigating complex redesigns. In both contexts, I bring the same approach: understand the problem deeply, design systems that scale, and connect design decisions to business outcomes.

Design & Research
UX/UI Design Product Design Design Systems UX Research A/B Testing Prototyping IA Wireframing Responsive Design
Tools
Figma
Webflow
Framer
AiAdobe Creative Suite
Claude
MbMobbin (benchmark)
Industries
SaaS / Enterprise
MiMente · Maestro
Live Streaming
Maestro.io
Entertainment
Ultra Music Festival
Workplace Wellbeing
MiMente · B2B

Let's work together