Available for new opportunities

Valentina
Páez Marín

Senior UX/UI Designer. 12+ years designing digital products — from SaaS platforms and live streaming tools to enterprise wellbeing solutions. I connect design decisions to business outcomes.

12+ Years of experience
5,000+ Enterprise employees impacted · MiMente 2025
$15M Series B raised by Maestro.io during my tenure
Revenue growth at Maestro · 2020
Selected work 03 cases
01
In progress 2024–2025 Enterprise SaaS B2B

MiMente

End-to-end redesign of a B2B workplace wellbeing SaaS platform. New design system, information architecture, and differentiated experiences for employees and HR admins. Redesign directly contributed to closing an enterprise client with 5,000+ employees in January 2025.

5k+
enterprise
employees
02
2020–2022 Live Streaming Webflow Dashboard

Maestro.io

Built the marketing website in Webflow, then led platform redesign — front-end, back-end admin panel, real-time dashboard, and Maestro Studio (native broadcasting). Revenue tripled in 2020. $15M Series B. Clients: Billie Eilish, Coachella, Epic Games, Apple, The Grammys.

revenue
growth
03
2018–2020 Entertainment 3 brands Prototyping

Ultra Music Festival

UX/UI for Ultra, Resistance, and Resistance Ibiza websites. Analyzed 3 distinct markets, designed a scalable system adaptable per country and edition. Integrated UMF Radio to transform the site into a year-round fan destination. Proposals approved, halted by COVID-19.

3
brands
redesigned

Extended case studies — including private work — available upon request

About

Design
that moves
business

I'm Valentina, a Senior UX/UI Designer based in Austin, TX with 12+ years working across SaaS platforms, live streaming, entertainment, and enterprise wellbeing. My background in graphic design gives me a strong visual foundation, and my UX practice is grounded in research, systems thinking, and close collaboration with product and engineering teams.

I've worked with companies at very different stages — from early-stage startups moving fast to established enterprises navigating complex redesigns. In both contexts, I bring the same approach: understand the problem deeply, design systems that scale, and connect design decisions to business outcomes.

Design & Research
UX/UI Design Product Design Design Systems UX Research A/B Testing Prototyping IA Wireframing Responsive Design
Tools
Figma Webflow Framer Adobe Creative Suite
Industries
SaaS / Enterprise
MiMente · Maestro
Live Streaming
Maestro.io
Entertainment
Ultra Music Festival
Workplace Wellbeing
MiMente · B2B

Let's work together