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Case Study · 01

MiMente

A B2B workplace wellbeing SaaS platform offering psychological therapy to companies. The goal: make booking a therapy session feel as simple as booking any other service, without losing the warmth a mental health product requires.

Role End-to-end UX/UI Design
Type B2B digital product
Emotional wellbeing platform
Timeline Nov 2025 – Present
Tools
Figma
DSDesign Systems
MiMente home dashboard showing the therapy session cycle, wellbeing resources, and emotion check-in tools

Home dashboard: session cycle tracker, curated wellbeing resources, and quick access to check-in and journaling tools.

Context

MiMente is a therapy platform built for companies that want to offer emotional wellbeing to their teams. The design had to reduce the natural friction that exists when seeking professional help, turning session booking into something as effortless as any other service, while preserving the sensitivity a mental health product demands.

The Challenge

Design a complete flow covering the user's entire lifecycle inside the platform.

01
Onboarding & first session
The most delicate entry point of the product, where the user decides whether to continue or abandon.
02
Scheduling
Booking, rescheduling, and cancelling sessions, including cases involving payment.
03
Progress tracking
Visualizing progress across the session cycle, from session 1 through 8, to cycle completion.
04
Session & profile management
Personal data and support (FAQ).

The system had to sustain multiple states and exceptions: scheduled, cancelled, paid by the user, cycle completed, extra sessions, all without the experience feeling fragmented.

Process

Mapped by functional blocks before moving to high fidelity.

The work was structured as a flow mapped block by block: home, scheduling, session states, cancellations, progress, sessions, and profile, which made it possible to design each screen in the context of the others and catch breaking points before high fidelity design began.

Every user decision branch, first time vs. returning user, free vs. paid session, cancelling with or without a fee, was designed as its own case, so no state was left without a corresponding screen.

01 Onboarding
02 Scheduling
03 Session states
04 Cancellations
05 Progress
06 Sessions
07 Profile
MiMente therapist matching screen showing recommended therapists with availability and booking slots

Therapist matching: recommended therapists based on the user's intake, with specialties, availability, and one-tap booking.

Gamification

Rewards designed around real in-platform behavior to reinforce consistency.

Consistency is key to any therapeutic process. The reward system was designed as conditional states inside the existing flow, activated or unlocked based on the user's progress, rather than treated as a separate layer bolted on top.

Emotion check-in
Using this feature consistently for a set number of days unlocks additional sessions, reinforcing the daily emotional check-in habit.
Testimonials
Sharing a testimonial rewards the user with a full cycle of 8 sessions, turning a business-valuable action into a genuine user incentive.
MiMente emotion check-in calendar showing daily streaks and unlocked bonus sessions

Check-in and testimonial mechanics integrated directly into the session-state system.

MiMente progress celebration modal marking 8 completed sessions

Cycle-completion moment: progress is visualized and celebrated at each milestone, reinforcing the sense of forward motion.

Result

A complete, consistent screen system covering the collaborator's entire journey inside the platform, from the first time they book a session to tracking their therapeutic progress, with every intermediate state (scheduled, cancelled, paid, completed) resolved visually, plus a gamification layer that reinforces treatment adherence.

5,000+
enterprise employees covered by the redesigned platform
1–8
full session cycle designed with every state resolved
2
differentiated experiences: employee & HR admin
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